Sports duo underwear collab

For the first time, John McEnroe will be featured besides Björn Borg on its underwear’s waistbands. Borg and McEnroe are joining forces and launch a new limited edition underwear collection. Coming fall will see the debut of the line of which

a revenue part will be in aid of the John and Patty McEnroe Foundation.

The new underwear collection features different styles, with to by Borg and the other two by McEnroe. The collection is inspired by the golden age of tennis and has a 80s feel to it. This is when the almost four hours long Wimbledon final between the two sports giants took place.

Besides underwear, the Björn Borg Group also offers adjacent products, footwear and through licensees also bags, eyewear and fragrances. Björn Borg products are sold in around fifteen markets, of which Sweden and Holland are the largest.

Total sales of Björn Borg products in 2009 amounted to almost SEK 2 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 520 million as per December 31, 2009, with 92 employees. The Björn Borg share is listed on the Nasdaq OMX Nordic in Stockholm since 2007.

The limited edition collection also includes 100 pieces that are embellished with the signatures of Björn Borg and John McEnroe. These pieces are randomly available around the world, and the limited edition collection will be available on 17 markets, including Europe, Canada, the US and online.

Image: Björn Borg and John McEnroe