Mywardrobeappoints new Creative Director
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Previously following editorships at various fashion magazines,
such as Grazia where she was the founding Editor-in-Chief, Fiona McIntosh joins my-wardrobe.com as Consultant Creative Director. At the online retailer of designer fashion, McIntosh will oversee the creative strategy for the brand.Working with my-wardrobe.com founder and CEO, Sarah Curran, McIntosh will drive the development of the e-commerce site’s cross-platform editorial content including the online magazine, seasonal Style Guides and My-TV features, which will form an integral part of the brand’s re-launch for SS11.
Launched in April 2006, e-commerce business my-wardrobe.com attracts over 900,000 visitors every month. The site features womenswear and menswear collections from over 180 world’s leading.