YOHJI YAMAMOTO news and archive

Video: Antifashion of the 90s

In the 90s emerges a wave: the antifashion trend. The deconstruction and material recycling shook the fashion world of glitzy sequins and has created an utterly different aesthetics, which current designers are still borrowing analogies from 20 years on. Source: Youtube, Rei

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Video: Yohji Yamamoto and Japanese Avant-Garde

A pioneer of genderless fashion, designer Yohji Yamamoto is best known for challenging the status quo. Watch how Yamamoto incorporates traditional Japanese design in both personal collections and collaborations with brands like Adidas and Dr. Martens. Source: M2M - Made To Measure, YouTube.

Retail

Yohji Yamamoto launches global e-commerce website

Japanese designer Yohji Yamamoto has launched an English-language one-stop webstore for all of his brands, called ‘The Shop Yohji Yamamoto’. The fashion house’s e-commerce will feature web-only brand S'yte, Yohji Yamomoto Produce, which reproduces his signature hits, genderless Ground Y line, casual wear web-only Yohji Yamamoto + Noir brand,...

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Video: Yohji Yamamoto - SS19 Menswear PFW

Yohji Yamamoto Spring Summer 2019 Menswear collection, Paris Fashion Week. Source: FF Channel, YouTube.

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Video: Yohji Yamamoto FW18 PFW

Yohji Yamamoto collection Fall Winter 2018/2019, March 2018, Paris Fashion Week. Source: Yohji Yamamoto Official, YouTube

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Video: Yohji Yamamoto FW18 Men's PFW

Yohji Yamamoto Fall Winter 2018/19 Men's collection, January 2018, Paris Fashion Week. Source: Fashion Feed, YouTube

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Video: Yohji Yamamoto SS18 collection PFW

"&amp;amp;amp;gt; Yohji Yamamoto Spring/Summer 2018 collection, Paris Fashion Week, 29 September 2017. Video: FF Channel, YouTube

Fashion

Heavens rain down on matohu at Tokyo Fashion Week

It was supposed to be a brave new frontier: an outdoor catwalk show with a Buddhist temple and Tokyo's famed telecommunications tower glittering in the background. Until it chucked it down. While the bulk of Tokyo Fashion Week, the bi-annual style fest featuring more than 50 designers, takes place in a bland Shibuya shopping mall, at least one...

Fashion Featured

Yohji Yamamoto to design Hello Kitty line

There could be a whole lot of pink coming your way soon. Much to the joy of those ladies who have never stopped being obsessed with Hello Kitty, and probably do more than their part to keep Sanrio afloat, Hello Kitty will be coming out with a new line of apparel. This won’t be any ordinary line of apparel, however. This collection will be...

Apparel

We Love Japan

Together with adidas, designer Yohji Yamamoto created a We Love Japan tot bag for Y-3 in aid of Japan, and to help the effected areas by the earthquake and tsunami. All funds from this global initiative will be donated to immediate Japan relief efforts. Starting at the end of May 2011, the tote bag will be available in select Y-3 flagship stores...