Tommy Hilfiger's TommyNow runway show is continuing its grand tour of the world, and its next stop is Shanghai. The news first broke on WWD. To date, Hilfiger's held see-now-buy-now runway shows in New York, Los Angeles, London and Milan. This next iteration of TommyNow will take place on September 4. Shanghai was chosen as Asia is the brand's...
Jun 27, 2018
London - After hosting TommyNow, otherwise known as See Now, Buy Now fashion shows in New York, Los Angeles, and London, Tommy Hilfiger is set to stage its next show in Milan. The PVH held fashion brand is set to close Milan Fashion Week next spring with its experiential runway show. The traveling fashion show is said to underline the brand's...
Dec 5, 2017
London - Tommy Hilfiger has revealed the full line up of its new show format ahead of New York Fashion Week. As previously announced, the US label aims to turn a leaf by embracing the democratization of fashion through the "see-now, buy-now" model and will be staging an experiental fashion show - open both to consumers and press - during NYFW on...
Sep 7, 2016