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Fashion

H&M’s new label /Nyden debuts pre-launch drop

London - /Nyden, the ninth brand from Swedish fashion company Hennes & Mauritz, has unveiled its first pre-launch apparel drop. The millennial-focused brand, which is under the creative direction of the former head of H&M’s innovation lab Oscar Olsson, has launched a series of black and white t-shirts ahead of its debut, online at its new...

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