Swimwear news and archive

Victoria’s Secret to relaunch swimwear

Struggling lingerie brand Victoria’s Secret is bringing back its swimwear range, discontinued in 2016. Stuart Burgdoerfer, CEO of the label’s parent company, L Brands, said in an earnings call that swimsuits will be relaunched in the spring of 2019. But swimwear is not the only product category Victoria’s Secret will go back to. “We’re going to...

Video

Video: Stello Miami Resort 2019

Stello Miami Resort 201, Miami Swim Week. Source: FF Channel, YouTube.

Business

Swimwear market to reach 28 million US dollars by 2024

The global swimwear market is expected to reach 28,148 million US dollars by 2024, a compound annual growth rate (CAGR) of 6.2 percent from 2018 to 2024, according to a new report from Allied Market Research. The report reveals that growth of the global swimwear market is primarily being driven by product innovation, with the changes in fashion...

Business

Levy Group adds licenses for Tahari and Hickey Freeman

Levy Group is going license crazy. The company, along with management firm Bluestar Alliance, has introduced Tahari's first womenswear swim collection for spring 2019. The news was first reported by WWD. According to Bluestar, this marks a "growth of a new licensing partnership between the parties." In a statement, Michael Fernandez, group...

Fashion

Off-White debuts exclusive swim capsule at Mykonos flagship store

The Italian streetwear brand OFF-WHITE has ventured into swim attire for a special midsummer release. The exclusive capsule is set to debut at the luxury brand’s flagship store in Mykonos, Greece. Among the key pieces are a white beach bag with blue strap, striped swimsuit and t-shirt featuring sunset graphics. SWIM, also includes unisex...

Fashion

Huckberry acquires Wellen

San Francisco-based men’s online retailer Huckberry has announced they have acquired premium menswear brand Wellen. Founded in 2007 by Matthew Jung, Wellen’s lifestyle beach brand has grown to include a dedicated global fanbase. "Through the years Wellen consistently inspired us to hit the beach—and their gear ensured we were equipped for...

Fashion

Atlanta de Cadenet Taylor teams with LPA for swimsuit line made for all bodies

DJ and model Atlanta de Cadenet Taylor has joined forces with the swimwear brand LPA to launch a collection of bathing suits designed for a wide range of body types. LPA x ATL Swim, which is backed by Revolve, was developed by the body positivity advocate as a way of catering to women who wear sizes that are not as readily available. The...

News

Lenny Niemeyer- Unique by Mode City Designers of the Year

Unique by Mode City, the world leading lingerie and swimwear brand trade show, is set to award the 2018 Designer of the Year prize to luxury swimwear designer Lenny Niemeyer. 2018 marks the 35th year of the summer trade show will be taking place from July 7 to 9 in Paris. “This award is so very important for us, because it raises the profile of...

Fashion

Tobi launches first swimwear collection

Tobi just announced that it is delving into a new category of apparel. The online marketplace is set to launch swimwear starting this month. The company's first-ever swimwear collection will launch officially next Tuesday, February 13, according to an email released by the company. The swimwear will have 60 designs offered in approximately 15...

Fashion

Solarium launches retro-inspired swimwear

New York-based brand Solarium just launched a new swimwear label. Designed by Amelia Lindquist and photographer Harry Mason Dent IV, the two have worked as a collaborative effort to create the new line. In New York City, each suit is made one by one. The pieces include different styles including one-piece suits, bikinis, and more. Most of the...

Fashion Featured

In Picture: Kendall + Kylie Swimwear x Topshop collection

London - Topshop has unveiled its Kendall + Kylie Swimwear collection, which launches in selected Topshop stores and Nordstrom stores worldwide as well as online on Thursday. The swimwear collection follows on from previous collaborative collections Kendall and Kylie Jenner designed together with Topshop in June and November 2015. The new summer...

Retail

Guess aims to take underwear and beachwear global

London - US fashion retailer Guess has its sights set on strengthening its underwear and beachwear business arm through global expansion. The lifestyle company aims to penetration the market in what it perceives as "under-represented" areas in order to compete with the industry's larger market players. Although the brand has developed a strong...