SuitSupply news and archive

Suitsupply aims to open more Suistudio stores around the world

Suitsupply, the Dutch tailoring brand best known for its controversial advertising campaigns, has announced plans to expand its womenswear sister brand, Suistudio, which was launched last year. A new Suistudio flagship store, spanning over 4000 square feet (372 square meters) was opened in New York yesterday and the company took the occasion to...

Retail

Suitsupply chooses Boston to open its 100th store

Dutch menswear brand SuitSupply opened its 100th store in Boston this week. Spanning over 9,000 square feet (836 square meters), it is the company’s 37th store in North America. Suitsupply previously opened stores in Sydney, San Diego, St Louis, Helsinki and Stockholm in the first half of 2018. "> “The opening of out 100th location is a...

RetailFeatured

Suitsupply opens Williamsburg store

Suitsupply, the European-based brand known for their affordable, yet high quality suits, has opened its first store in Brooklyn on Wythe Avenue in Williamsburg. Located at 57 Wythe Avenue, the store is a welcome addition to the street known for other retailers including J. Crew, Kinfolk, and Baggu. The new 1200-square-foot store offers a vibrant...

Video

Video: Suitsupply SS 2018 Campaign

Suitsupply Spring/Summer 2018 Campaign. Source: Suitsupply, YouTube

Fashion Featured

Suitsupply campaign generates homophobic backlash

The suit is the pillar garment of the masculine wardrobe. But more than just attire, the suit epitomizes the masculine norms that underlie society, business and all the codes associated with masculinity. What is not deemed masculine, is two men in suits kissing or appearing to be a couple. This according to the backlash that has preceded the...

Fashion |TIMELINE Featured

Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand

London - Men’s tailoring brand Suitsupply is no stranger to controversy. Not only is the brand known for its affordable, yet quality suits, the Dutch label has also managed to make a name for itself thanks to its ‘controversial’ advertising campaigns. While some have labeled the brand as sexist and chauvinistic, others claim that the brand’s...

Fashion

Suitsupply builds on the classic for NYFW: Men's

How do you build on the essence of a brand known for their classic suiting? Believe it or not, it is possible to do something new with something classic. Suitsupply proved it can happen at New York Fashion Week: Men's. This season, the European men's fashion brand built on their refined approach to things, creating luxurious suiting pieces for...

Retail

A look inside Suistudio Amsterdam

Suistudio, Suitsupply’s new label for women, recently opened its new flagship store in Amsterdam, the Netherlands. Located in the South of Amsterdam, the new 142 square meters store was designed by interior designer Floor Enneking. FashionUnited visited the store and shares its impressions of the flagship store below. Suistudio was previously...

Fashion |INTERVIEW Featured

Suistudio: 'The liberation of the women's suit'

Amsterdam - Suistudio, the new sister label from Suitsupply, is setting its roots down in Amsterdam for good. "The pop-up burst out of its seams," said Suitsupply's CEO Fokke de Jong on the decision to remain permanently in Amsterdam. FashionUnited spoke to De Jong to learn more about the new store, women's suits and how the brand has been...

Report

Dutch menswear brand Suitsupply attracts 300 million euros from major banks

The Dutch menswear label has attracted 300 million euro from NPM Capital and four major banks. Suitsupply will use the new funding to update and expand its online and offline store network. Suitsupply received financial aid from investor NPM Capital, ABN Amro, BNP Paribas, ING and Rabobank to expand its footprint both locally and abroad. The men...

Fashion Partner Content

The new go-to brand for American guys

Are you an independent person with an eye for detail, start-up attitude, a fresh style and an imagination that fits the original clothing brand that Suitsupply is? Join one of the fastest growing companies in men's fashion. Suitsupply welcomes men and women with a direct style of communicating and human insight, to join them off the beaten track...

Fashion Featured

Suitsupply launches womenswear concept Suistudio

London - It seems almost ironic that Suitsupply has launched a dedicated womenswear concept, which stands separate from its menswear line. The Dutch tailoring label was previously under blast for its sexist 'Toy Boys' campaign last spring, which featured miniaturized men in suits posing provocatively with scantily dressed models. However, the...