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Inside the July 2018 Berlin fashion trade fairs

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...

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Fashion Partner Content

SEEK: the Community destination

Seek has long been more than just a trade show. It embodies everything Berlin stands for today: it’s a location to meet like-minded people, rock a laid-back style and party together – but not to the point of passing out – being grown-up without becoming square. Badeschiff is probably the best place there is for this, with its ‘Club Tropicana’...

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Fashion Partner Content

Pearls of Danish design

The Danes are known for their minimalist and appealing design. At present, there is probably no more popular country for furniture design than Denmark. ‘Danish design’ is a mark of top-notch quality. When it comes to fashion and beauty, too, our northern friends have plenty to be proud of. The Premium Group is presenting the best of what the...

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Fashion Partner Content

Wrad – innovate or dye

When the makers of Wrad found out that fashion is the second-largest environmentally damaging industry in the world they were inspired to try to change this. In 2015 Matteo Ward therefore left the comfort zone of his job with the aim of influencing the status quo and finding a better solution together with Victor Santiago and Silvia Giovanardi....

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Fashion Partner Content

January is a time for everything new

Just like the retail sector, a trade show needs to continually develop and be able to surprise with new stimuli. Standing still is a step backwards. The Premium Group is therefore always striving to integrate a high percentage of new brands in order to map out its portfolio each season to be as exciting as possible. The organisers’ ambitious...

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Fashion Partner Content

Innovations in all areas

The industry finds itself in turmoil – on every level. Whether it’s sales channels, supply chains, sustainability or functionality – all the brand parameters must be sounded out and, where necessary, readjusted or removed. Some brands have no fear of looking in the mirror. These innovators are exhibiting at Premium and we introduce you to them...

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Fashion Featured

​Money-Makers: What Berlin earns from Berlin Fashion Week

London - The start of a new year brings the start of a new season for the fashion industry and signals the kick off of the bi-annual showcase known as fashion week. The top four international fashion capitals of the world - New York, Paris, London and Milan - have solidified their reputations as the fashion-hot spots in part thanks to their...

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