PrettyLittleThing news and archive

Boohoo raises full year sales outlook after strong holiday season

For the four months to December 31, 2018, Boohoo Group Plc has reported revenue growth of 44 percent or 43 percent CER across all geographic regions. The company said, gross margin for the four months was 54.2 percent, up 170bps. For the financial year to February 28, 2019, the company expects revenue growth between 43 percent to 45 percent,...

Report

PrettyLittleThing struggles with “overwhelming demand”

Fast-fashion online retailer PrettyLittleThing’s chief executive has taken to social media to warn customers that next day delivery and certain special discounts have been temporarily suspended due to “overwhelming demand”. In a statement on Instagram, PrettyLittleThings chief executive and founder, Umar Kamani, said: “We have regrettably had to...

RetailFeatured

Want to sell more online? Speed is more important than style

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women aged 16 to 39 in the US and UK, the global fashion trend forecaster found out that brand love and purchase frequency online are not correlated. First,...

Retail

PrettyLittleThing is the fastest growing global consumer brand by search interest

London - Online fashion retailer PrettyLittleThing has been ranked as the fastest growing global consumer brand in terms of growth in 'search interest.' According to the annual Global Consumer Brand survey, search interest for PrettyLittleThing peaked from January 2016 to November 20, 2017, listing the brand ahead of luxury fashion houses Gucci...

Fashion

PrettyLittleThing launches childrenswear

PrettyLittleThing has launched PLT Girl, their first childrenswear line. Exclusively available online, PTL Girl which launched last week is described by PLT on their website as ‘Keep[ing] your mini me as well dressed as her mama with the ultimate kidswear’, catering for ages 5-12. The PLT Girl line features a large range of clothing, as well as...

Business

Boohoo to keep Nasty Gal and PrettyLittleThing separate from core brand

London - In spite of Boohoo.com plc recent acquisitions of Nasty Gal and PrettyLittleThings, the fashion company aims to continue operating its brands as separate entities and ensure each brand retains its core identity. The move comes after the Manchester-based etailer acquired PrettyLittleThingd in December 2016 for 3.3 million pounds. Then in...