The International Olympic Committee (IOC) and Alibaba founder Jack Ma announced on Thursday a partnership in which the organisers of the Olympic Games will rely on the Chinese e-commerce titan for a digital upgrade. The partnership was announced at the World Economic Forum in Davos, Switzerland, by Ma and IOC President Thomas Bach, who said the...
Jan 19, 2017
The pressure is on. There’s less than 24 hours to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are...
Aug 4, 2016
The fashion and sporting goods companies which are sponsoring a uniform for an Olympic Team this summer certainly have the Midas touch: the media attention around the event is huge. In the run up to the Summer Olympics kicking off on August 5 in Rio de Janeiro, the competing teams Olympic uniforms have been revealed. Watch the designs which have...
Aug 1, 2016
Upcoming major sporting events including the European Championships in football, Copa América and the Olympics are boosting sales at Puma. Kering-owned Puma said Friday its opening quarter net profit rose 4 percent to 25.8m euro, helped by improved sales in central Europe, strong performances in its footwear and women’s businesses, all...
May 2, 2016
London - With less than 100 days to go until the 2016 Rio Olympics, Adidas has unveiled Team GB’s performance kit, which is on average 10 percent lighter than the 2012 kit to help athletes “go further and faster”. The kit was once again designed by Adidas creative director Stella McCartney and features a new specially commissioned Coat of Arms...
Apr 28, 2016
NBC Olympics, a division of NBC Sports Group, has selected Hardwick Clothes, America's oldest tailored clothing brand, to provide in-studio apparel for its production of the Games of the XXXI Olympiad, which is taking place this year in Rio de Janeiro, Brazil from August 5 - August 21. The announcement was made this week by Anne Grotefeld, vice...
Apr 22, 2016
Dsquared2 has been tapped as the designer for Team Canada’s outfits for the Olympics. Debuting this year, Dsquared2 will be in charge of designing the country’s ensemble for opening ceremonies. The fashion house, founded by twin brothers Dean and Dan Caten, opened its first flagship in 2007. Since then, the brand has grown internationally with...
Feb 11, 2016
Stella McCartney has again been chosen to design Great Britain's official team uniform and kit for the Olympic Games to be held in Brazil in 2016. According to sources the kit would reflect a lot of patriotism, just like the previous designs for the London 2012 kit. McCartney's first Olympic kit was two years in the making, with the design...
Jul 23, 2014
Supermodels Kate Moss and Naomi Campbell lead fellow British models including Lily Cole, Karen Elson, and David Gandy into the London 2012 Olympics Closing Ceremony last night as fashion took centre stage alongside the athletes and musicians. The nine-strong line-up came into the stadium to the soundtrack of David Bowie inside trucks branded...
Aug 13, 2012
Retailers hoping to capitalise on the Olympic games should be careful how they market their allegiance. The Games organisers are strictly enforcing shopkeers to ban any direct reference of the eponymous 5-ring-logo, in a bid to keep their sponsors happy. Several retailers have been told by trading standards officials that colourful rings put up...
Jul 30, 2012
We’ve seen what Stella McCartney for Adidas will be dressing the Great Britain team in for the London Olympics, and now the United States Olympic Committee has unveiled their Ralph Lauren uniforms, which will be worn for the closing ceremony parade and around the Olympic village. Drawing on the heritage and sophistication of the Olympic and...
Apr 24, 2012
