New Era news and archive

MLB and New Era release new campaign "We Who Reign"

Sports and lifestyle brand New Era Cap Co. Inc. just launched new multi-platform campaign "We Who Reign." The campaign includes partnering with MLB for its largest cross-culture campaign for New Era's 98-year history. "We wanted to underscore our deep-rooted relationship with MLB, while nodding to our natural connection to an influential...

Retail

New Era to open London flagship

American sportswear brand New Era is set to open a UK flagship on London’s Carnaby Street by the end of the year, to sit alongside its other stores in Westfield Stratford, London’s Soho and Birmingham. The 1,540 square foot store will be located at 40 Carnaby Street and will span across two floors. The flagship will showcase New Era’s signature...

Fashion Featured

Colin Kaepernick, New Era launch capsule collection

Colin Kaepernick is best known for his abilities on the football field, but, many would be surprised to know that the gifted athlete has a thing for fashion as well. In an interview with WWD, Kaepernick confessed to owning 500 pairs of shoes and around 300 pairs of hats. If you thought Carrie Bradshaw was a shoe icon, she was just dethroned by...