My-Wardrobe.com news and archive

My-Wardrobe.com acquired by Net-a-Porter Group

After selling the last of it's remaining stock at 70 percent off earlier this week, struggling premium retailer My-Wardrobe.com has stop trading and sold off it's domain name to online giant Net-a-Porter Group. The website itself is no longer active and a message has been posted which reads: “We are sorry to inform you that My-Wardrobe.com is no...

Fashion

My-Wardrobe.com to shut down for good?

My-Wardrobe.com may shut down its business for good as early as next year, as the struggling premium retailer continues to cut prices until its current season stock sells out. According to sources close to the online retailer, My-Wardrobe.com will not last longer than three months, with a number of current employees searching for new “challenges...

Apparel

Sarah Curran to leave My-wardrobe.com

Sarah Curran, founder of online fashion retailer My-wardrobe.com, has confirmed that she is to leave the business, seven-and-a-half years after setting it up to pursue other “retail projects”. Commenting on her departure, Curran said: "After seven-and-a-half years of launching and building My-wardrobe.com, I have taken the decision to leave the...

Apparel

My-Wardrobe.com announces senior appointments

Online luxury fashion retailer my-wardrobe.com has announced the appointment of former Debenhams online marketing manager Joanna Stephenson as its Trading Director. In the newly created position, Stephenson has been tasked with helping the online retailer “move to the next level” and “elevating the brand to new commercial heights”. In addition,...

Apparel

My-Wardrobe goes mobile

My-wardrobe.com, the online destination for everyday luxury fashion, which houses top designer womenswear and menswear ready-to-wear, shoes and accessories collections, has launched a mobile site, created by Usablenet. The site is a streamlined version of the my-wardrobe.com website that is optimised for all web-enabled mobile phones. The sleek...

Fashion

Matthew Williamson launches diffusion collection

Matthew Williamson is launching a diffusion range called MW, which launches at My-Wardrobe.com today. The collection is designed for a younger, cosmopolitan customer, described as spirited and energetic, just like the garments, which exude Williamson's signature bright hues. The MW line features mostly daywear, but also covers evening pieces,...

Apparel

My-wardrobe com reports sales increase

UK online fashion retailer My-wardrobe.com reported a like-for-like sales growth of 96% for the last twelve months, exceeding last year’s 83% growth. Founded by Sarah Curran five years ago, the company also reported a 118% growth in European sales during Q1 2011 in comparison to 64% in Q1 2010. Besides the sales growth, my-wardrobe.com received...

Apparel

New design features at my-wardrobe com

Introducing a new Designer Room, my-wardrobe.com re-worked its website for SS11. The e-shop dedicated to everyday luxury presents new designer labels and editorial features. To Designer Room is carefully-edited and carries brands such as Preen Line, Mulberry RTW, Milly, Moschino Cheap & Chic, 3.1 Phillip Lim, Camilla Skovgaard and Bionda...

Trends

Bebaroque party tights

The designers behind fashion brand Bebaroque, Mhairi McNicol and Chloe Patience have been inspired by all things Spanish and created their Matador collection. Hand embroidery detailing is mixed with pearls, beads and hints of gold and silver. The collection features tailored jackets, high waist skirts and embellished tights. Bebaroque is...