Max 'n Chester news and archive

New York Men's Day appealing to the millennial generation

One of the biggest issues facing fashion today is how to reach the millennial consumer. At New York Men's Day, one of the kick starter events for New York Fashion Week: Men's, designers certainly tried, and some succeeded while others fell flat. Wood House was in the camp of those who succeeded at appealing to the younger generation. The brand...

Fashion

Max 'n Chester launches e-commerce

Max 'n Chester has officially launched their first e-commerce site to sell directly to consumers. However, they aren't neglecting their wholesale clients. The brand has partnered with Brand Assembly, which has New York and Los Angeles showrooms, to increase their exposure to retailers. In 2012, Peter Trainor created the men's and women's...

Fashion Featured

New York Men's: gravitating between athleisure and vintage glamour

New York - Last season, at the first ever NYFW: Men's, it was clear that men's wear was falling into two camps, either athleisure or vintage glamour. It looks like the trend in men's wear is continuing with New York Men's Day showcasing the diversity of brands who still fall into either one of these two camps. To begin with, their was Krammer...