Mattel news and archive

Moschino debuts Barbie ad

Moschino has collaborated with Mattel to launch a new Moschino Barbie. Perhaps controversially, a boy is featured in the new ad, the first time in the doll's 56 year-old history. “So fierce!” he says, while placing a quilted shopper bag on the arm of his doll dressed in a leather two-piece from Moschino’s AW14 collection. “My Moschino Barbie...

Apparel

Forever 21, Lord & Taylor and Wildfox to launch Barbie Fashion

Mattel Inc. is preparing to introduce a series of fashion and accessories collections this fall which have been inspired by its best-selling doll, Barbie. Apparel labels Forever 21, Lord & Taylor and Wildfox are all set to launch separate collections, based on the famous doll and secure her place as an eternal fashion icon. “This fall really is...

Trends

Karl Lagerfeld x Barbie

Mattel Inc., the toy company known for its infamous Barbie doll has teamed up with iconic designer Karl Lagerfeld to create a limited edition “Barbie Lagerfeld” doll. “Working with Karl Lagerfeld for this unique creative collaboration has been an incredible honor,” said Kim Culmone, vice president global Barbie product design. “It’s not every...

Trends

William and Kate get their own doll

Mattel has created a William and Kate doll set in honour of the couple's first wedding anniversary this month. The barbie dolls are dressed in the outfits that the royal couple wore on their wedding day almost a year ago. Prince William's doll sports the miniature red officers' uniform with blue sash, while the Kate doll wears the famous...

Trends

Barbie for president

Barbie has unveiled its latest ‘I Can Be’ doll and for 2012 Mattel’s famous doll is running for President and she has drafted in the help of CFDA fashion designer Chris Benz to dress her ‘Glam-paign’. For Barbie’s ‘I Can Be...President’ doll, Benz has delved into his archives and brought out a print that Michelle Obama wore in green and made it...