Levi\'s news and archive

Safilo and Levi Strauss & Co sign eyewear licensing agreement

Safilo Group has added one more brand to its licensing portfolio: Levi’s. The eyewear giant, which makes sunglasses and prescription glasses for brands like Dior, Banana Republic, Kate Spade and Moschino, has scored a global licensing agreement to design, manufacture and distribute glasses for Levi Strauss & Co. The contract goes until November...

Video

Video: Spotting Fake Streetwear - Quick Tips When Shopping Second Hand

Learn about how to spot fake streetwear when shopping second hand. Source: Youtube, Highsnobiety

Video

Video: Levi's iconic logo - where do they come from?

Learn about where the iconic Levi's logo came from. Source: Youtube, Highsnobiety

Video

Video: Everything You Need to Know About Levi’s’ Two Horse, Red Tab, and Batwing Logos

From the iconic Two Horse leather patch to the instantly recognizable Batwing, here’s everything you need to know about the evolution of Levi’s’ logos. Source: Highsnobiety, YouTube.

Fashion

Levi’s sues YSL over denim tab trademark infringement

Classic American denim brand Levi Strauss believes that tabs on Yves Saint Laurent jean pockets look too similar to its own. Levi’s is suing the American branch of Yves Saint Laurent over alleged trademark infringement. Anyone who is even remotely familiar with the Levi’s brand would recognize the small red or white tabs stitched into the right...

Management

Levi Strauss is planning to go public

Levi Strauss & Co. with a valuation of 5 billion dollars, is contemplating floating an IPO in the first quarter of 2019, with an aim of raising 600 to 800 million dollars, reports CNBC quoting people familiar with the development. The report added that the 145-year-old company, inventor of first pair of blue jeans, has roped in Goldman Sachs and...

Fashion

Levi's teams with Snapchat for augmented reality shopping experience

Levi’s is offering a limited edition denim Mickey Mouse hat, only available at its retail location in Orlando’s Walt Disney World Disney Springs. Even though the item is exclusive to the Levi’s brick and mortar location, the hat must be purchased online via Snapchat. This omnichannel shopping feature allows consumers an augmented reality...

Fashion

Levi’s launches collaborative collection with Justin Timberlake

Levi’s invited Justin Timberlake to reinvent some of the brand’s iconic pieces, including the 501 jeans. The collaboration resulted in a collection of classics with a twist titled “Fresh Leaves”, to be launched at select Levi’s stores worldwide and on Levi.com from October 8. Prices were not yet disclosed. Timberlake was inspired by his love of...

People

Levi’s announces management changes to accelerate growth

Global denim brand Levi Strauss and Co., has announced a number of management changes to “streamline decision-making” and consolidate accountability for core business growth drivers, as it looks to accelerate direct-to-consumer growth. These changes include creating a consolidated product, innovation and supply chain organisation, a new...

Report

Several leadership moves at Levi Strauss & Co.

Levi Strauss & Co. announced a series of leadership moves within its management team. The changes were made so that the company can adapt to a “changing retail environment”, said the company’s President and CEO, Chip Bergh, in a statement. Liz O’Neill will take on the newly created role of Executive Vice President and President of Product,...

Retail|ANALYSIS Featured

Is athleisure killing denim?

Last week, VF Corporation decided to spin off its denim brands Wrangler and Lee, forming two separate, independent companies. While VF said the new company, yet to be named, has significant potential for growth, market analysts quickly attributed the move to declining denim sales, with many of them saying leggings and yoga pants were to blame...

Report

Levi Strauss & Co. appoints Jin Amy Yang to manage Greater China

Jin Amy Yang has been announced as Levi Strauss & Co’s new Managing Director of Greater China, effective August 20. She will be responsible for leading the company’s commercial operations across all brands and channels. She’s also tasked with accelerating Levi Strauss & Co’s growth in the region. Yang will report to David Love, Executive Vice...