HUGO BOSS news and archive

Hugo Boss meets 2018 targets, reveals Q4 sales growth of 7 percent

On a preliminary basis, Hugo Boss Ag said that group sales grew by 7 percent in the reporting currency and 6 percent in local currencies to 783 million euros (889 million dollars) with both the company’s own retail business and the wholesale business recording positive growth. On non-audited basis, Hugo Boss achieved sales of 2,796 million euros...

Fashion Featured

Pioneering 3D technology: digital design at Hugo Boss

It’s safe to say that digitisation has well and truly arrived in the fashion industry. New and innovative ways of designing clothes using 3D software don’t only save money, it also gets products on store shelves faster. Hugo Boss is no stranger to this tech-savvy designing approach, with the German fashion company already developing 40 percent...

ManagementFeatured

Hugo Boss outlines roadmap to grow sales and profit

Hugo Boss has announced that the company intends to increase currency-adjusted sales over the next four years by an average of between 5 percent and 7 percent and grow its operating margin to 15 percent. The company added that increasing the desirability of the brands Boss and Hugo is the declared objective under the 2022 strategic business...

ManagementFeatured

Hugo Boss Q3 sales and profit hit by summer heatwave

In the third quarter, Hugo Boss said its currency-adjusted sales increased by 1 percent to 710 million euros (810 million dollars). The company added that extraordinary long and hot summer along with the ensuing late start into the fall/winter season put a strain on business, particularly in Germany and France. In the third quarter, gross profit...

Fashion |IN PICTURES Featured

Boss finds cohesiveness in post-Jason Wu era

When it was announced last season that Jason Wu had done his final collection for Hugo Boss, there was concern over what that would mean for the brand's elevated womenswear line. The menswear collections have been going strong under designer Ingo Wilts, but there was wonder over how he would handle the task of both the men's and women's line. At...

CelebrityPress Release

ANTHONY JOSHUA STARS IN STRETCH TAILORING CAMPAIGN FOR BOSS MENSWEAR

Unified heavyweight world champion Anthony Joshua is the new face of BOSS Stretch Tailoring, a unique collection of suits, shirts and jackets that flex with the movements of the body. The campaign film and images show Joshua in constant motion, dressed in both minimal boxing attire and an impeccable Stretch Tailoring suit. He moves equally...

Fashion

In pictures: Hugo Boss launches collection in honor of Michael Jackson

Michael Jackson was wearing a white Hugo Boss suit on the cover art of his 1982 album “Thriller”, which turned out to be the best selling record of all time. To honor the singer, who would turn 60 on August 29 if still alive, Hugo Boss is launching a new edition of the iconic white suit. Those who want to recreate Jackson’s look need to hurry,...

Retail|INTERACTIVE Featured

Look inside: Hugo Boss' German headquarters

Times are changing in retail office space: inflexible tasks in tiny, uninspiring offices are now a thing of the past. The contemporary working environment demands flexibility and self-innovation of employees. The Hugo Boss campus in Metzingen, Germany, which employs 2500 people, has been designed specifically to facilitate internal communication...

ManagementFeatured

Hugo Boss Q2 sales increase by 6 percent

Hugo Boss Group sales increased by 6 percent to 653 million euros (760.7 million dollars) in local currencies, while the company said, comp store sales grew 5 percent due to gains in all regions and sales formats. Sales from the Group’s own online business grew by 47 percent, while sales in the wholesale business increased by 10 percent. At 106...

Video

Video: Joseph Schooling wears The Washable Suit

Your ritual, your lifestyle, your rules: swimmer and Olympic gold medalist Joseph Schooling wears the new Washable Suit by Boss. Source: Boss, YouTube.

Video

Video: Highlights of the store reopening event in Singapore at Marina Bay Sands

Watch the highlights of our fashion show and BOSS Store reopening celebration in Singapore at Marina Bay Sands, attended by actors Chris Hemsworth and Sebastian Stan, and swimmer Joseph Schooling. Source: Boss, YouTube.

Video

Video: Backstage at the FW18 Fashion Show in Singapore

All the action from backstage as we celebrated the reopening of our BOSS Store at Marina Bay Sands, Singapore, with an exclusive Fall/Winter 2018 fashion show. Source: Boss, YouTube.