Fruit of the Loom news and archive

Fruit of the Loom celebrates Seek No Further

Fruit of the Loom is celebrating the launch of the Seek No Further collection, its most high profile women's clothing line to date, with an interactive, multi-room shopping experience SoHo, New York City from Friday, October 12 to Saturday, October 13. Seek No Further is meant to be mixed and matched seamlessly so women everywhere can create...

Fashion

Cédric Charlier X Fruit of the Loom

Belgian designer Cédric Charlier has collaborated with the prominent American brand Fruit of the Loom creating a capsule collection of four unisex t-shirts. Charlier debuted the collection during his Spring presentation at Paris Men’s Fashion Week on 21st June. The collaborative collection was designed to complement Charlier’s SS18 Menswear &...

Report

Fruit of the Loom names Melissa Burgess-Taylor as its new CEO

Fruit of the Loom has appointed Melissa Burgess-Taylor as the company’s new Chairman and Chief Executive Officer. Burgess-Taylor is currently the senior VP of brand management and sales for Fruit of the Loom and Vanity Fair brands. Her appointment was announced following the unexpected passing of Rick Medlin earlier this week. He was president...

Retail

Fruit of the Loom relaunching plus-sized line

Popular underwear company Fruit of the Loom is relaunching their Fit for Me plus-sized offerings. While they have had plus-sized offerings since 2001, customers didn't know it was available due to the packaging which featured the standard Fruit of the Loom logo with the Fit for Me messaging beneath it. Many Fruit of the Loom fans thought it was...