fashion collaborations news and archive

38 percent of fashion and beauty brands plan to launch collaborations in 2019

The fashion industry has been dominated by the letter X. Supreme x Louis Vuitton, Crocs x Post Malone, H&M x Love Stories, Burberry x Vivienne Westwood. Fashion is all about collaborations these days and it looks like the trend isn’t going anywhere in 2019. In a survey of 149 fashion and beauty brand executives, conducted by Glossy, 38 percent...

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How performance brands became mainstream fashion

Fashion collaborations have become a mainstay in gauging consumer interest, and love or hate them, they appear to not be going out of style any time soon. What began with high-low collaborations, a way for mass retailers to partner with luxury designers and find exposure to a customer previously priced out of their collections like Versace for...