Fanatics news and archive

Alleged corruption puts Fawaz Alhokair Group’s mall unit sale in jeopardy

Fawaz Alhokair Group’s mall unit sale has been put on hold yet again after the group’s co-founder’s accounts were frozen in Saudi Arabia’s corruption crackdown. According to people with knowledge of the matter cited by the Middle east edition of ‘Business week’, Fawaz Alhokair, who’s a major shareholder in the group and in fashion retailer Fawaz...

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Business

U.S. sportswear brand Fanatics capitalizes on micro-moments

Fanatics has taken its reactive marketing approach to the next level, being able to capitalize on the latest micro-moment trends and seeing its sales skyrocket as a result. Case in point: when NFL’s player Alejandro Villanueva, a Pittsburgh Steelers offensive lineman, stood for the anthem and the rest of the team stayed in the locker room, his...

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Report

U.S. sportswear brand Fanatics capitalizes on micro-moments

Fanatics has taken its reactive marketing approach to the next level, being able to capitalize on the latest micro-moment trends and seeing its sales skyrocket as a result. Case in point: when NFL’s player Alejandro Villanueva, a Pittsburgh Steelers offensive lineman, stood for the anthem and the rest of the team stayed in the locker room, his...

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Report

VF Corp sells LSG biz including Majestic brand to Fanatics

VF Corporation has entered into a definitive agreement to sell its Licensed Sports Group (LSG) business to Fanatics. The company’s LSG business includes the Majestic brand, which supplies apparel and fanware through licensing agreements with US and international professional sports leagues and teams. While the terms of the agreement were not...

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