F21 news and archive

Forever 21 downsizes international stores

Los Angeles - Forever 21 has decided to shut down some of its international stores. Specifically, the Los Angeles-based retailer is closing its UK stores including major cities. The fast-fashion retailer is currently undergoing assessments of its UK stores and how to move forward. In review, the company has lost millions of dollars so far with...

Retail

Forever 21's cheaper concept F21 Red expands

Los Angeles - The fast-fashion retailer is expanding rapidly with its lower-priced retail concept F21 Red. Launched in 2014, F21 Red is known for its affordable basics such as camisoles, jeans, and basic t-shirts. By expanding into its own retail chain, F21 Red already has plans to open two more locations for this upcoming year. The two new...

Retail

Forever 21 to close its San Luis Obispo location

The fast-fashion retailer just recently stated it will be closing one of its biggest stores in California. Approximately around January 6, Forever 21’s San Luis Obispo location will close. The store boasts 120,000 square feet at its central California location. Due to the store closure, the company will also have to lay off employees. As...

Fashion

Forever 21 drives millennial engagement through social media

Los Angeles - It seems that Forever 21 has figured out the key to their success: millennial-minded social media. This is pretty much a given for most fast-fashion retailers that cater to a younger audience in fashion. The Los Angeles-based company recently unveiled their social strategy at the WWD Digital Forum. The brand revealed that their...