Retail|IN DEPTH Featured
The business of hype: why so many fashion brands are now doing “product drops”
16 seconds. That’s how long it took for Rimowa’s suitcase collection in collaboration with streetwear brand Supreme to sell out, despite its starting price of 1600 US dollars. Both labels announced the collaboration by simply posting a picture of the product on social media, alongside its release date: a mere three days ahead. View this post on...
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