Dockers news and archive

'The Leaders in Khaki': Dockers goes back to its roots for new campaign

Amsterdam - The Dockers brand launched its first pair of khaki pants back in 1986 in San Francisco, looking to disrupt the strict formal business dress code held by corporate offices. The menswear brand, owned by Levi Strauss & Co, sought to offer men an alternative way of dressing by offering them something more comfortable than the suit they...

Video

Video: Dockers brand presentation

Vice President of Dockers Design, Janine Chilton-Faust and Vice President of Marketing, Karen Riley-Grant present Dockers' new brand strategy and collection at the Levi's HQ in Amsterdam, 8 December 2017. Source: FashionUnited, YouTube

Fashion

Dockers adds new categories to its brand

Los Angeles - San Francisco-based company Dockers has recently started to expand its retail categories. After establishing itself as a solid brand, Dockers has now ventured into creating more of a lifestyle brand. The brand has retailed more than its iconic pants and bottoms including suitcases, intimates, jackets, and more. The idea of adding...