DIRECT TO CONSUMER news and archive

Burberry offers sneak peek of debut “straight-to-consumer” collection

London - Burberry has unveiled a number of images and details regarding its debut “see now, buy now”, collection and catwalk show in the run up to its launch on September 19, during London Fashion Week. The new “straight-to-consumer” collection is the first to hit the catwalks following the British heritage house’s announcement this February of...

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Tommy Hilfiger jumps on the 'Direct-to-Consumer' bandwagon

London - Not one to be left behind when it comes to embracing change, Tommy Hilfiger has announced plans to transform its current New York Fashion Week show, starting from September 2016, into a "multimedia broadcast runway production" centered on consumers as all products shown will be immediately available for sale. The US fashion designer's...