Featuring NFL quarterback Colin Kaepernick in its new ad campaign has not only had the entire United States talking, but also reportedly lifting Nike’s market value by 6 billion dollars. The athletic apparel’s company stock has also been on the rise since the controversial advertising aired for the first time. Earlier this summer Nike decided to...
Sep 24, 2018
Nike Inc.'s (NKE) decision to bring former NFL player Colin Kaepernick for its latest "Just Do It" campaign was widely criticized and was expected to negatively impact its sales. However, it seems that the controversy was overblown and the campaign has driven Nike' sales up. According to Market Watch, after an initial dip, Nike's online sales...
Sep 10, 2018
Narrated by Colin Kaepernick, Dream Crazy provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable. Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Source: Nike, YouTube
Sep 6, 2018
Nike Inc. has taken a step that usually no multinational corporation would do: It has taken sides by making former San Francisco 49ers quarterback Colin Kaepernick one of the faces of the 30th anniversary commemoration of its “Just Do It” slogan. So far, so usual, given that Nike has sponsored NFL player Kaepernick since 2011. However, the...
Sep 4, 2018
Colin Kaepernick is best known for his abilities on the football field, but, many would be surprised to know that the gifted athlete has a thing for fashion as well. In an interview with WWD, Kaepernick confessed to owning 500 pairs of shoes and around 300 pairs of hats. If you thought Carrie Bradshaw was a shoe icon, she was just dethroned by...
Jul 2, 2015
