branding news and archive

These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

BusinessFeatured

Ask an expert: 5 tips for fashion branding on Instagram

Instagram can be a powerful tool when it comes to targeting consumers, particularly in the fashion industry where visuals are key. Content from fashion brands receive 58 times more engagement on Instagram compared to Facebook. However, there can be pitfalls when using Instagram as a marketing tool according to Marlous de Weerd, partner at...

Fashion |BACKGROUND Featured

Why does Rihanna's fashion outsell other celebrity collections?

Celebrities endorse products or sign licensing deals all the time. However, one would be mistaken to dismiss Rihanna’s endeavors in the fashion and beauty industries as more of the same. Rihanna’s fans are 3.7 times more likely to buy her products than fans of other celebrities, according to research published by marketing consultancy firm NPD...

Fashion

The return of the fashion logo

Fashion is no longer inconspicuous. After a plethora of seasons of minimal branding, the logo is making a return to collections everywhere. From designer catwalks like Chanel, Kenzo and Moschino, to the high street and beyond, logos are definitely back in fashion. But this is only a recent trend. For a while, branded logo's were uncool and...