Balmain news and archive

Balmain launches new app

Balmain's creative director Olivier Rousteing is on a mission to democratize fashion. Although that's not an easy feat when you're the man behind an exclusive luxury brand, he's riding the digital wave to make it happen. Balmain will be launching an app that will allow consumers to go behind the scenes of the storied fashion house with augmented...

Fashion

Balmain rebrands, unveils new logo

French luxury house Balmain has revealed a new logo and monogram, the first update to its branding in 80 years. Balmain follows in the footsteps of Burberry and Celine, who both unveiled new logotypes earlier this year. Olivier Rousteing, Balmain's creative director since 2011, said in a statement he is "not about to tear down traditions....

Fashion Featured

Gap launches designer collection with GQ

Gap has launched its latest limited-edition collection with GQ, featuring Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead, as part of its “coolest designers on the planet” initiative. The Gap and GQ collaboration started as an initiative recognising American menswear designers and it has...

Fashion

Balmain elected as guest member of Paris Couture

The Chambre Synicale de la Haute Couture, Paris' governing couture fashion body, has elected Balmain as its newest guest member, WWD has reported. Last month Balmain said they would be joining the couture calendar this coming January. Paris Couture Week is set to take place from January 21 to 24. At its supervisory board meeting on November 16,...

Fashion Featured

Singapore Airlines celebrates 50 years of Pierre Balmain

2018 marks the 50th anniversary of the longest serving airline uniform, Singapore Airlines’ sarong kebaya, designed by haute couturier Pierre Balmain. The iconic sarong kebaya has not significantly changed since its creation by Pierre Balmain in 1968, due to the timeless silhouette of the uniform mixing “tradition, practicality and elegance,”...

Fashion

Balmain returning to couture

Who said couture was dying? Balmain creative director Olivier Rousteing certainly doesn't seem to think so. The designer announced at the WWD Summit that Balmain would be returning to couture, and we can expect them on the January calendar for Paris Couture Week next year. While couture has a much smaller market, the new undertaking might not be...

Fashion

Thierry Mugler accuses Balmain of copying his designs at PFW

Retired from the runways since 2011, French designer Thierry Mugler took to Instagram to accuse Balmain’s Olivier Rousteing of plagiarism. Using the app’s ‘Stories’ feature, Mugler compared several pieces from Balmain’s Spring/Summer 2019, showcased last week at Paris Fashion Week, to his own designs from 1979, 1991, 1998 and 1990. Captions read...

Video

Video: Balmain's striking silhouettes at Spring/Summer 2019 show

Balmain's Spring Summer 2019 Full Fashion Show in Paris Source: Balmain, YouTube.

Fashion Featured

Tiny bags and big shades: top trends at Paris fashion week

As Paris women's fashion week heads into the final straight, we look at what we have learned so far from the catwalk collections: It's all about purity, stupid Spring-summer collections are supposed to be about throwing open the windows to a world of colour and floral fancy, but Paris shows have been notably more sober and austere than usual --...

Fashion Featured

In pictures: eye-catching advertising campaigns fall/winter 2018/19

Beyoncé will make her fourth appearance on the cover of American Vogue, this time gracing the coveted September issue. The Queen Bey was even granted “unprecedented control” from Vogue editor Anna Wintour over the cover’s photoshoot and self-written article, as reported by Forbes. The pop-star also handpicked her photographer, Tyler Mitchell,...

Video

Video: The new Balmain.com

A new digital brand and shopping experience. Source: Balmain, YouTube.

Retail

Balmain revamps its e-commerce with the help of Yoox Net-a-Porter

Balmain is launching its revamped web address, which is now managed by Online Flagship Stores, a division of Yoox Net-a-Porter. The two companies have signed a five-year partnership. Designed by Mazarine Agency, the new website premieres with a capsule collection in partnership with pop star Beyoncé, inspired by her recent Coachella concerts. “...