bain&company news and archive

Luxury market continues to be bullish at 7 percent growth

Bain & Company has revealed a 7 percent growth of the global luxury market in constant currencies for 2018 at the Vogue Fashion Festival. Personal luxury items have yielded around 280 billion Euros worth of global revenue in the year. Despite earlier shockwaves to luxury stock prices ignited by daigou crackdowns in China, the global luxury...

Business

Global luxury goods market expected to grow 8 percent in 2018

The global personal luxury goods market is expected to grow 6 to 8 percent in 2018, according to a report by market monitor Altagamma and management consulting firm Bain & Company. Leather accessories and jewelry are the product categories expected to grow the most (7 percent), while apparel is expected to grow at a slower rate, at 4 percent....

Fashion

How brands can create buzz through hero products

London - Hero products are the essence of connecting with a brand. They generate buzz and shine a light on a brand in a way not all products are seen as equal. Apple has its iPhone, Hermes the Birkin bag and Levi's its 501 jeans. But all of these brands sell a plethora of other products, but is their core hero items which companies can leverage...