BA&SH news and archive

French label Ba&sh allows customers to borrow clothes for free in New York store

French label Ba&sh is allowing customers at its Soho store in New York to borrow clothes for free, as long as they return them after the weekend. The innovative concept hopes to act as a “dream closet” for customers who want clothes for a special event, but not necessarily afterwards. The time frame in which customers will be able to borrow...

Retail

Paris-based brand Ba & Sh to open new Los Angeles flagship

Ba & Sh just confirmed plans to open a new location in Beverly Hills. Although the French label has not yet announced an opening date, Ba & Sh has already put the new store's plan into motion. The company's LinkedIn page has been seeking employees for full-time sales associates for the new store in Los Angeles, solidifying the brand's new move....