Augmented Reality news and archive

Three fashion careers of the future

The fashion industry has changed a lot in the last decade. The omnipresence of smartphones and social media has deeply affected the way people shop for fashion. At the same time, technologies such as artificial intelligence, virtual reality and 3D printing are altering the way our clothes are made, marketed and sold. In addition, consumers are...

RetailFeatured

AR and VR to revolutionise how retailers connect with customers

What will the store of tomorrow look like? Although it is clear that the digital world changing the way consumers shop, new technologies, such as augmented reality (AR) and virtual reality (VR), are rapidly reshaping the retail landscape by enhancing the customer experience in-store and online. Thanks to consumers extensive use of smartphones...

RetailFeatured

Nike Inc. first apparel company to try Facebook Messenger’s new AR tool

Nike Inc. is among the first companies to try out Facebook Messenger´s new try-and-buy tool. Facebook Inc. has announced, on its newsroom, a new augmented reality (AR) feature for its Messenger app, which is currently used by 1.3 billion people worldwide. The tool allows for users to visualize products before buying them, such as a car in their...

Fashion

Zara offers augmented reality

Thanks to apps like Snapchat and Instagram, every child and teenager is familiar with augmented reality. Brands and retailers have taken a bit longer to catch on and realise the humanguos potential that AR offers to them. After LVMH, Asos, Topshop, Uniqlo and JD.com, Spanish fashion chain Zara is the next clothing brand to jump on the augmented...

Business

Burberry taps Apple's augmented reality platform for app

London - Burberry is one of the few leading luxury fashion houses to experiment with new technologies. The heritage brand has begun testing out the possibilities offered by augmented reality and has joined forces with Apple to implement AR tech in its app. A post shared by Danny Sangra (@dannysangra) on Sep 16, 2017 at 1:08pm PDT Burberry has...