Athleisure news and archive

It’s official: denim is making a comeback

Last month, when VF announced the spin off of its denim brands Wrangler and Lee, many market analysts declared the death of denim. Its killer? Athleisure. FashionUnited looked at it more closely and concluded it may be too early to mourn for denim just yet. Now, a research by retail technology company Edited confirms denim is not only alive, but...

Fashion

Anna Sui to launch athleisure collection

Anna Sui announced she is working on an athleisure collection with an “empowering but feminine” attitude. Speaking at WWD’s CEO Conference, held in China last week, the American designer said she wants to “bring something different into the activewear space”. The collection will consist of two lines, one focusing on performance pieces for yoga,...

Report

2018, boon for street-active wear hybrid labels

Recent data reveal that in 2018, consumers are buying their workout gear inspired by street culture for prices up to 4x higher than average activewear products. From data analytics firm Edited explain that there has been a 105 percent increase in new activewear arrivals so far this January compared to the same period in 2017. Much of this wave...

Fashion Partner Content

Athleisure is here to stay

Healthy living, with all that this entails, has long moved from being a trend to the spirit of the age. This finds expression in a sense of euphoria for healthy food and photos of it on Instagram, an increased passion for sports and a fashionable style that helps to bring a healthy lifestyle in line with an increasingly more flexible...

Business|IN-DEPTH Featured

5 reasons why Asos continues to be successful

London - Succeeding within the retail industry remains a tremendous feat - especially within the fickle fashion market. As consumers around the globe continue to shift how, when and what they buy, keeping pace is vital part to any success story. But within the fashion industry, which continues to be plagued by record breaking store closures,...

BusinessFeatured

Battle of the Bra: Lululemon sues Under Armour over sports bra design

London - With sports bra sales on the rise across the globe, thanks in part to the rise of athleisure, retailers, and brands are doing everything they can to protect their assets. So it should come as no big surprise that Canadian activewear label Lululemon Athletica filed a lawsuit against US sportswear giant Under Armour over trademark...

Fashion Featured

Sportswear brands look for stellar growth in China

Athleisure brands and sportswear companies are banking on stellar growth in Asia, as China's appetite for sporty fashion and activewear is being devoured by its millennial demographic, a 415 million strong group of consumers. As health, fitness, and foreign fashion are top of the millennial wish list, big sportswear brands like Nike, Adidas, New...

Fashion Featured

Athleisure Convicted to Death Row but Awaiting Execution

Too big to fail? In a struggling apparel market it’s the only sector that’s flourishing, has earned its own Merriam Webster entry, and while Forbes estimates its current U.S. worth to be 44 billion dollars, Morgan Stanley predicts it will grow to 83 billion by 2020. But like those lone soothsayers who predicted the great recession but were...

Fashion

Could Amazon be set to launch a Plus-Size label?

London - A little over a year after Amazon quietly launched its own in-house fashion brands, comes hints that the online giant is also moving into the plus-size end of the specturm as it sets its sights on taking a biggers slice of fashion market. Amazon recently posted a job description on its career page looking for a 'Senior Brand Manager for...

Retail|REPORT Featured

Shoppers balk at paying full retail price - except for athleisure

London - The rise of the fast-fashion business model has introduced a series of pros and cons for the global industry, ranging from environmental problems to product perception. But, most tellingly of all, it continues to pressure mid-market retailers to go on discounting, as a new study reveals consumers are only willing to pay up to 76 percent...

Fashion Featured

Evolution of Athleisure: Introducing Streetnic

“Athleisure is over”, according to Lululemon Founder Chip Wilson, and CEO Laurent Potdevin agrees with him that “the bubble will burst”. Not long ago, there was talk of the ubiquitous trend making its way into the workplace, and now it is over, or is it? Athleisure has become an all-encompassing term, used when discussing any and all sportswear...

Fashion Featured