American Apparel news and archive

American Apparel will launch e-commerce in Canada

American Apparel plans to re-enter the Canadian market through a new digital retail site, set to launch tomorrow. Originally founded in California, American Apparel is now owned by Canadian manufacturer Gildan, following brand founder Dov Charney’s series of allegations and suspensions and a bankruptcy auction. "It is kind of like putting...

Fashion

Dov Charney doesn't have 19.5 million USD to pay court order

American Apparel founder Dov Charney is not known for earning good press. Along with allegations of sexual misconduct involving employees and multiple bankruptcies of his company, Charney had been suspended from his role of CEO of American Apparel for reasons of policy violations and misuse of funds before American Apparel’s last bankruptcy...

Video

Video: American Apparel first inclusive nude collection

Introducing American Apparel first inclusive nude collection: a celebration of authentic, diverse representation in 9 shades of nude. Source: American Apparel, YouTube

Fashion

Former American Apparel designer creates new line of L.A. made basics

The journey to starting your own fashion brand can be a long and tedious one. Just take a look at Eliana Gil Rodriguez, who began working at American Apparel part-time in her hometown of Montreal when she was 15. Rodriguez climbed the corporate ladder of fashion at American Apparel over the course of ten years, eventually becoming the brand's...

Fashion

American Apparel launches Loop Terry campaign

As American Apparel returns to the scene, the basics label is debuting a new campaign. Launching for SS18, the Los Angeles-based brand is releasing summer essentials in its signature Loop Terry fabric. The new collection includes easy-to-wear staples for summer. These pieces were designed for warm-weather lounging with a light-weight fabric,...

Retail

American Apparel opens first store in Los Angeles after Gildan acquisition

Upon American Apparel's return, the resilient brand is opening up a brick-and-mortar. The Los Angeles-based label is officially debut a flagship store in homage to where the brand first started. According to the Los Angeles Times, the elevated basics brand is set to open its first store since the closures last year. In February 2017,...

Fashion Featured

American Apparel returns to basics with global relaunch

After much of the turmoil that the American Apparel brand suffered in the past few years, it seems the label has not given up yet. The brand sent out an email from the company stating its relaunch in the U.S. for Tuesday, April 24. The brand has staged its international comeback through its online store and is now available in more than 200...

Retail

American Apparel has relaunched in the UK

American Apparel has relaunched online this month for the UK market with a message of more “inclusivity and diversity” across its product range. Sabina Weber, director of marketing at American Apparel, said: “The UK is a loved and important market for American Apparel and customer demand made it easy for us to make the decision to enter back...

Management|ANALYSIS Featured

All you need to know about the ‘new’ American Apparel

Many have cherished this weekend that American Apparel is finally back after a year of ups and downs that ended up with the Canadian brand Gildan acquiring the troubled fashion brand last January for 88 million dollars. Fast-forward six months and the renewed retailer is back, online and dialling back the ‘American’ side of things. Six months...

Retail

American Apparel relaunch online

After two bankruptcies and shutter of all stores, American Apparel’s last minute acquisition by Gildan Activewear, promised the US retailer would return to e-commerce. Now relaunched, the American Apparel e-commerce site is the exclusive way for fans of the brand to shop. Playing on the ‘Made in America’ ethos, the website features dedicated ‘...

Business

Dov Charney expects to surpass 20 million dollars in annual sales with new company

Nearly a year ago, former American Apparel founder Dov Charney started a new apparel company. Dubbed Los Angeles Apparel, it seems that his new venture is expected to do well. In August of last year, he told FashionUnited that he was in the development and research stage of a new company. Months later, the endeavor has been publicly confirmed as...

Retail

ShirtSpace teams up with American Apparel

ShirtSpace, the online retailer for blank wholesale apparel including t-shirts, polos and sweatshirt, has announced they are adding American Apparel to their inventory. American Apparel is known for its in-house production of producing, cutting and photographing all products in one location. This keeps the cost of their products low. Given the...