It’s all about lifestyle brands now The last time we spoke to Rob Schalker, owner and founder of A Fish Named Fred, he was in his car heading to his next appointment. This time, a furniture manufacturer. Rob explained; “The idea is to deliver prints they can put on furniture. Think, chairs, cabinets, sofas, cushions, rugs or even paintings”. Rob...
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With colorful socks and quirky underwear the brand is all ready to rock their new collection once again. A Fish named Fred has fans in over 23 countries and was just recently added to the impressive list of major US retailers like Bloomingdale's and The Marshall Retail Group.
5 years ago, Rob Schalker initiated a new funky, outspoken brand with a remarkable name. The fish started to swim and In the meantime the designs of A fish named Fred are sold in more then 20 countries around the globe. How did you come up with the idea for the brand? I have been active in sales and marketing for the fashion-industry since 1998...
Orders are now pouring in from America, Germany, Austria, Spain and of course the Netherlands. It is wonderful to see how enthusiastically people from all corners of the world are responding to the concept. Several spectacular window displays and shop elements are currently in preparation. Preparations for the Winter 2012 trade fair concept is...
A Fish Named Fred: Fresh & crisp with a playful twist. A light-hearted name for an unusual collection. A compact shirt range which stands out through the use of luxurious materials, refined details and contrasting stitching and linings. The use of different buttons and concealed prints produces surprising effects. This collection of crisp shirts...