Negarin London opens pop-up on Abbot Kinney

Negarin, London-based clothing brand, is hosting a pop-up shop located in Los Angeles. The temporary boutique will be an addition to Abbot Kinney’s fashion row taking over the space of former occupant Mona Moore.

The Venice pop-up launched its store on June 17. The contemporary brand is known for its designs that harmonize whimsicality and sophistication. The clothes are designed with an eclectic style as well made for comfort and wearability. Examples include mesh paired with solid fabrics in order to create dynamic clothing. Also, the line carries with a wide array of vibrant colors mixing seamlessly with monochromatic grays and white to create a casual effect. Clothing for the brand ranges from about 200 to 305 euros in price. Negarin London carries various tops, bottoms, jumpsuits, dresses, and accessories.

Abbot Kinney is known for hosting a multitude of shops that make up Los Angeles’ fashionable and trendy retailers. Popular shops on the boulevard include Heist, Aesop, Zingara, Santine, Robert Graham, Lucky Brand, and more.

Negarin Sadr founded the brand in 2011 by combining her fashion knowledge and personal style. After working at Donna Karan, Sadr used various cuts and prints to create an infusion of high-quality casual wear. By approaching luxurious Italian fabrics and creating unique designs, the Negarin London brand became established. Negarin collections are showcased and sold in the England, the U.S., Switzerland, Hong Kong, and Dubai currently. The brand is also sold online through its e-commerce website.