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Montce Swim launches pop-up in Santa Monica

By Sara Ehlers

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Retail

Montce Swim, swimwear brand, hosted a pop-up shop on May 28, the swimwear company launched their temporary boutique in Santa Monica.

The pop-up shop offered the brand’s entire collection available for the public. Montce Swim, designed by Alexandra Grief, is known for creating flattering, fitted swimwear with exotic colors and prints. The suits range by style including two-pieces and one-pieces. The womenswear swim line is inspired by eccentric and tropical locations. The swimwear averages in price around 200 dollars for a two-piece set.

The location of the temporary shop was in Santa Monica at 31Ten Lounge. The pop-up featured collaborations with other companies as well. GlamSquad and Karora Cosmetics were featured at 31Ten Lounge as well. The two companies featured makeup courtesies for the guests to match the aesthetics of the swimwear collection.

All of Montce swim pieces are hand-made in the United States. The apparel is manufactured and based in Florida and is available for customers worldwide. The company was founded by Grief in 2009. Although known mostly for its online boutique, Montce Swim has one brick-and-mortar store. The location is based in Fort Lauderdale, Florida. The company currently offers bikinis for wholesale and retail through its website. Montce Swim currently has about 10 employees.

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