Jill Stuart launches e-commerce

After a stellar runway show at New York Fashion Week, Jill Stuart launched their e-commerce channel last week, joining the ranks of many high-end contemporary and luxury brands who have added e-commerce. The online offerings include pieces from the brand's current spring 2016 collection, in addition to Jill Stuart beauty cosmetics and fragrances.

Stuart told WWD "It’s very important to us that we are as accessible as possible, and we look forward to hearing what products our customers are really responding to.”

Shoppers in the U.S. will receive free domestic shipping, and the e-commerce site will also have items offered exclusively online. New e-mail subscribers will receive 10 percent off their first purchase.

The company also overhauled their website to include more imagery and video content. The brand's current campaign video and photos from the spring campaign are currently featured on the website.

Photo:ponikuta.com