Goop stirs buzz with pop-up space in Dallas
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Earlier this year, Goop announced a pop-up to take place in Dallas. Created by actress Gwyneth Paltrow, the lifestyle brand has been making moves to move forward in fashion and retail.
The pop-up served as the brand's second in the city and debuted as a backyard dinner party. According to the company's website, the event, hosted by Elisa and Stephen Summers, showcased a picturesque dinner event with Paltrow in attendance. The shop retails the brand's products ranging from beauty, health, wellness, fashion and more. The 1,200 square foot pop-up los offered food with cafe in the store, unlike its previous pop-up. “Dallas is full of amazing food and cocktails," chief merchandising officer Blair Lawson told WWD previously. "For the first time, we’re incorporating a culinary aspect and expanding on the home, kitchen and pantry category because that was a real interest in Dallas the last time we did a pop-up.”
Although sales numbers have not been disclosed, it seems that the temporary space has gained more exposure for Goop. Various passersby have taken to social media to showcase that they visited the new store, expressing their excitement for the new location. One user exclaimed, "I wish Goop could stay forever," on his Instagram account through his caption. The pop-up opened at Highland Park Village and will remain until June 3.