FatFace posts 8 percent increase in Christmas sales

FatFace total sales during the Christmas season increased 8 percent on last year. Full price like for like sales were up 3 percent and ecommerce sales growth was 43 percent against December 2014. The company witnessed record EBITDA of 14.3million pounds (20.7 million pounds).

Commenting on the performance, Anthony Thompson, Chief Executive of FatFace, said, “Our full price strategy and multi-channel focus have delivered a strong Christmas trading period. The results demonstrate the resilience of the FatFace brand and reflect the continued investment we have been making in product, service and retail environment in our stores and online. Most notable was the shift towards online and mobile devices with our ecommerce business representing over 20 percent of total sales for the first time during the Christmas period.”

On the outlook, Thompson said, “FatFace has a lot to look forward to in 2016. We will continue to expand our multichannel offer in the UK with eight new stores and three relocations already committed and further investment in our ecommerce platform. We also look forward to the opening of our first two stores on the East Coast of the US (Portland (Maine) and Lynnfield (Boston)) in early 2016. We will continue to invest in infrastructure to support our growth plans and plan to start building our new distribution centre at Dunsbury Hill Farm during the year to open in early 2017.”