Articles by Guy Chiswick
Five smart new ways to avoid online cart abandonment
Recent research from ContentSquare has revealed that the most frequently abandoned online shopping cart item is clothing, with 40 per cent of purchases being discarded at checkout. Coming above technology and homeware purchases (18 and 16 per cent respectively) this is clearly an area that needs attention from the fashion industry. When online...
RetailFeaturedApr 10, 2018
Bringing online shopping to (real) life
It’s the challenge of our times for retailers: you have a physical store and an optimised website, with customers who move fluidly between the two. So how do you merge the two? As consumers have embraced online shopping because of the ease and convenience it offers, bricks and mortar shops have increasingly become where people go to discover and...
ManagementJun 15, 2017
Reinventing Retail with London Fashion Week
As we approach 2017’s first London Fashion Week on February 17, speculation surrounds the future of the runway, especially after September’s shows were lauded for their experimentation and reinvention. The ‘runway to retail’ initiative, debuted by Burberry during September 2016 at London Fashion Week, revaluated the traditional catwalk concept....
Fashion FeaturedFeb 7, 2017
Rise of the machines: what to expect from AI in 2017
The last year has been characterised by uncertainty, unpredictability and change both on a global political scene and in retailing. In particular, technology has been developing at such an accelerated pace that what’s cutting edge in January becomes old news by June. Nowhere has this been more notable than in the retail sector. 2016 saw some...
RetailFeaturedJan 13, 2017
An evolving industry: emerging trends in festive fashion retail
The festive shopping season is traditionally the busiest time of year for retailers, both online and on the high street. Last year however, fashion retailers were caught out by a blast of unseasonal weather and saw a significant fall in sales volume, down 4.2 percent compared to 2014. According to the Office for National Statistics, this decline...
RetailFeaturedDec 7, 2016