Articles by Anne-Sophie Castro
Fila launches new premium line designed by Astrid Andersen
Lately it seems like we’ve been seeing Fila’s logo everywhere, just like the brand’s good old days in the 1990s, when it received a boost in popularity thanks to Swedish tennis player Björn Borg. Following its big comeback at Milan Fashion Week in September, when it surprised the audience by combining sportswear with sexy pieces such as pleated...
Fashion |INTERVIEW FeaturedJan 2, 2019
Training Luxury: Customers buy experiences in physical stores, not products
A new generation of shoppers and workers are walking through the doors of fashion stores. Business strategies from mid-range brands to luxury brands are changing. To understand this change, brands need to leave an open space to create and implement new strategies for success. What are the tools for optimizing staff training? How can brands...
Business|INTERVIEW FeaturedDec 27, 2018
The dreamed Asia of Yves Saint Laurent: when imagination and reality become one
"I approach all countries through dreams," said Yves Saint Laurent. Asia and other distant lands have exerted on him - and on other European artists - an immense fascination in local customs, folklore and exoticism that is clearly reflected in his collections. The Yves Saint Laurent Museum in Paris has just opened the doors of its first...
Fashion FeaturedOct 8, 2018
Scandinavian brands: minimalism at its best
Inspired by Copenhagen Fashion Week which took place last month, FashionUnited is looking at the Nordic codes that inspire the slow life trends. In the region, sustainable products and organic materials are synonymous with low consumption. From furniture to decorations, Scandinavian design is distinguished by its minimalism and functionality....
Fashion FeaturedSep 6, 2018
Can the 'Made in China' label make a comeback?
Paris - In the fashion industry we have Western brands on one hand, and Chinese brands on the other. Occasionally we see both intertwined which raises the question: how can these very different cultures coexist in the same industry, and what roles will they play? China already has its foot in the door by acquiring several local French labels....
BusinessFeaturedAug 27, 2018
Marchon Eyewear: exceeding objectives and expanding licences
Recent months have been busy for United States-based manufacturer and distributor of eyewear and sunglasses, Marchon Eyewear as it renewed several licences and expanded its portfolio by signing a licensing agreement with both DKNY and Donna Karan New York. According to Nicola Zotta, President and Chief Executive Officer of Marchon has exceeded...
Business|INTERVIEW FeaturedAug 2, 2018
Accessories brand Parfois plans European and Asian expansion
Founded in 1994, the Porto-based Parfois is one of the most successful brands in the accessories market. The company currently operates 900 stores across 65 countries, and aims to reach the mark of 1,000 stores by the end of the year. FashionUnited spoke to Susana Coerver, Parfois’ Director of Marketing and Communication about the brand’s...
Business|INTERVIEW Jul 9, 2018
Jean-François Limantour: “The EU favors Asian countries over the Maghreb”
With a resumé that includes experience as General Representative, both at the French Union of the Fashion and Apparel Industries and the European Association of the Apparel Industry, Jean-François Limantour has been an eye-witness to many geopolitical changes that have transformed the sector. During an in person interview with FashionUnited, he...
Business|INTERVIEW FeaturedJul 5, 2018
Julien Dossena brings life to Paco Rabanne
It has been five years since Julien Dossena took overtook over the role of creative director from Indian designer Manish Arora at Paco Rabanne, as the house had run out of steam since the departure of Paco Rabanne himself in 1999. When Dossena took over the creative reins, he was handed the mission to extend the legacy of the Spanish fashion...
Fashion FeaturedMay 17, 2018
Barcelona Bridal Fashion Week Highlights
Barcelona welcomed the top international designers in bridal fashion at the Barcelona Bridal Fashion Week. Taking place between April 23 and 27, Barcelona Bridal Fashion Week. The only European event in the sector, presented the upcoming collection from 27 brands, including Pronovias, Rosa Clará, Reem Acra and Yolancris. The event was followed...
Fashion May 7, 2018