Hunter launches new multi-platform

Lifestyle brand Hunter launched its new multi-platform on Friday, which brings together the label's new line Hunter Original, as well its performance line Hunter Field. The website is currently available for the UK, Europe and the rest of world, with a separate dedicated US site set to launch next year spring.

The redesigned website, hunterboots.com, which is responsive across mobile, tablet and desktop, offers the brand's womens', mens' and children collections as well as a new section called Discover.

The new area features editorial content focus on Hunter's 158 year old history, footage from Hunter's Originals recent spring-summer '15 London Fashion Week, events from the brand as well as personal stories from Hunter fans, such as British film maker James Aiken.

“Hunter is taking a leading position in the retail world with the launch of hunterboots.com, and we are committed to offering to our customers the best site out there,” said James Seuss, chief executive of Hunter to Drapers. The new website is also available in Spanish, German and French and offer a pre-ordering service.

The renewed website was launched ahead of the opening of Hunter's flagship store on Regent Street, which is predicted to open sometime next month.