The retail brand Vince is launching a new subscription service, called Vince Unfold, offering access to the brand's collection of womanswear for a flat monthly fee. Priced at 160 US Dollars a month, customers have a four-garment plan that includes free shipping, unlimited exchanges and returns, and laundry services. There is also the option to keep favorite pieces at a discounted price.

It is the first apparel subscription service in the advanced contemporary market. The service is currently only available to customers in USA.

Vince Unfold is based on CaaStle, a turnkey solution aimed at apparel retailers to offer rental services alongside their traditional retail model. CaaStle comes from Clothing as a Service (CaaS), a wordplay on Software as a Service (SaaS).

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